The recently published case study, titled “Unlocking ROI Potential: Dynamic Pricing on Digital Billboards,” explains the unique advantages of dynamic pricing of outdoor digital billboard displays over the pricing of traditional, non-digital billboards. Because traditional billboards have a single display, their pricing is less flexible than that of digital billboards, whose displays change according to location and time of day.

R.E.D. Marketing Firm’s latest guide comes as, according to recent market research by Technavio, the global digital signage market is expected to grow by over 33% this year, after exhibiting a steady uptrend since 2019. With consistent market growth comes new technologies that will enhance engagements between prospects and advertisers and maximize the latter’s return on investment (ROI) in digital signage, the agency says.

Such signage’s dynamic pricing allows companies to precisely target desired regions or neighborhoods through highly tailored campaigns. Advertisers can reach the right people at the right time by strategically choosing billboards in high-traffic areas with higher rates during rush hours and others in low-traffic areas with more budget-friendly rates, the guide says.

With the flexibility to choose the time and location of advertising, advertisers can optimize their marketing budgets’ mileage by adjusting costs to demand more precisely than they would be able to do with traditional signage, R.E.D. Marketing Firm notes.

Billboard owners also benefit from dynamic pricing, as advertisers taking advantage of such pricing are more likely to employ underutilized billboards, thus increasing owners’ revenues and creating a win-win situation for both parties.

About R.E.D. Marketing Firm

The agency’s team of professional, experienced digital marketers, strategists, and creatives collaborate to craft highly effective digital marketing campaigns customized to align with clients’ unique goals and objectives. Their services encompass many digital marketing disciplines, including digital billboard services, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, one-page case study content marketing, email marketing, web design and development, and more.

“At RED Marketing Firm, we prioritize building long-term partnerships with our clients, based on transparency, integrity, and trust,” a representative said. “We believe in open communication, close collaboration, and maintaining a client-centric approach in everything we do. Our mission is to help our clients achieve their business objectives and exceed their digital marketing goals, while providing exceptional customer service and support.”

R.E.D Marketing Firm

1760 Barker Cypress Road

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