SOURCE Truly Beauty

LOS ANGELES, July 8, 2025 /PRNewswire/ --  Truly Beauty is hosting a Super Brand Day on TikTok Shop, bringing a high-energy 12-day campaign full of exclusive drops and daily livestreams. Running from July 8–19 during TikTok Shop's Deals For You Days event, the campaign will spotlight Truly's best-selling products, limited-edition bundles, and up to 40% off fan favorites. From a 22-hour Megalive on July 8th to daily creator-led livestreams, Truly is bringing its signature energy and viral appeal to TikTok Shop in a big way.

Throughout the campaign, shoppers can expect unbeatable deals on Truly's most-loved products, including Soft Serve After Shave Oil, Unicorn Fruit After Shave Serum, Glazed Donut After Shave Oil, Jelly Booster Pigment Treatment, Cherry Baby Luxury Body Oil, and more. The brand will also debut exclusive TikTok Shop bundles, such as the highly anticipated Vanilla Baby Trio Box and the new Smooth Legend and Soft Serve Duo sets.

"TikTok continues to be a powerful platform for connecting with our community in real time," said Freddy Wolfe, CEO at Truly Beauty. "This campaign is all about celebrating our fans, creators, and the viral energy that makes Truly what it is."

To support the campaign, Truly is rolling out one of its most ambitious marketing pushes to date - combining influencer partnerships, in-app promotions, creator events, and a full-funnel media strategy to drive awareness and engagement. With major sales goals and significant investment behind the scenes, this is a marquee moment in its TikTok Shop journey.

Fans can shop Truly's exclusive deals, bundles, and livestreams directly on TikTok Shop from July 8–19.

For more information about Truly Beauty and its products, visit Truly Beauty, Instagram or TikTok.

About Truly Beauty
Truly Beauty is the expert in smooth skin, dedicated to providing the highest quality formulations for a silky, glowing complexion. Known for its fun yet highly effective products, Truly Beauty combines the latest in skincare science with luxurious, results-driven ingredients, creating viral sensations that keep fans coming back. With a cult following and a track record of sell-out success, Truly Beauty continues to set the standard for innovative, skin-smoothing solutions worldwide.

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