BOOKING OPPORTUNITY: AUTHOR OF FIRST EXPOSE ON BOT FARMS REVEALS HOW SOCIAL MEDIA IS BEING SECRETLY MANIPULATED AT SCALE
Digital threat analyst and SEO consultant Eric Schwartzman is available for interviews to discuss his groundbreaking Fast Company investigation, “Bot Farms Invade Social Media to Hijack Popular Sentiment.”
It is the first in-depth article to expose the hidden global industry behind coordinated inauthentic behavior, where governments, marketers, and publicists use bot farms to artificially manufacture consensus across capital markets, political discourse, and celebrity news.
The story went viral on LinkedIn, reaching over half a million members, sparking major industry debate, and has been quietly circulated among U.S. government agencies and media insiders, but it has yet to be widely covered by mainstream outlets.
INTERVIEW TOPICS
1. Justin Baldoni vs. Blake Lively: A bot farm smear campaign was allegedly launched before The New York Times broke the story of Lively’s harassment lawsuit, reaching 200 M+ people in one day.
2. Stock Market Pumps and Dumps: “Finfluencers” and penny-stock promoters are using coordinated bot amplification to trigger algorithmic buy signals—and cashing out on the chaos.
3. Commercial Bot Farms on Fiverr and Upwork: The synthetic engagement economy is fully operational—commercial bot farms offer fake likes, shares, comments, and views for as little as one cent per action.
4. AI Training Hack: Russian-backed “Pravda” doppelgänger news sites are being used to source misinformation in Wikipedia articles which LLMs train on, to reshape what AI models like ChatGPT, Claude, and Gemini consider to be factual.
RECENT INTERVIEW SAMPLE
For Immediate Release (FIR), a long-running B2B communications podcast, recently interviewed Eric Schwartzman in a 38-minute segment. The FIR audience is primarily made up of mainstream and digital public relations professionals. It is not a mass-market audience. However, the episode hosted by Neville Hobson and Shel Holtz is a good example of what Eric Schwartzman sounds like in a long-form interview and what he can bring to a broader media discussion.
ABOUT ERIC SCHWARTZMAN
Freelance journalist and New York SEO consultant Eric Schwartzman also works as a digital threat intelligence analyst, providing disinformation risk audits. A former advisor to the U.S. Department of State, U.S. Marines, and U.S. Army on digital strategy, he has authored two best-selling marketing books and is currently working on his third: Invasion of the Bot Farms. He helps organizations defend their reputations, rankings, and revenue in a bot-driven world. He is located at Schwartzman & Associates, 45 Rockefeller Plaza, 20th Fl. New York City, NY 10111.
MEDIA CONTACT:
Eric Schwartzman
eric@ericschwartzman.com
+1-424-272-127O
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